In a significant stride within the music industry, singer and songwriter Joeboy has embarked on a new chapter by establishing his record label, “Young Legend,” after parting ways with EMPAWA.
This transition is marked by a dual deal with global music powerhouse Warner Music, known for fostering talents such as Ed Sheeran, Cardi B, Burna Boy, and Ckay.
Music journalist Joey Akan, in an illuminating post, revealed the details of Joeboy’s evolution. After five successful years with EMPAWA, during which he delivered two EPs (Love & Light and Body, Soul & Spirit) and two albums (Somewhere Between Beauty & Magic and Body & Soul), he has now amassed over 2 billion cumulative streams across digital service providers (DSPs).
Under the umbrella of his self-owned entertainment company, Young Legend, he takes on the role of CEO, while Deola Jaiyesimi assumes the position of Head of Label. This strategic partnership aims to cultivate the next wave of Afrobeats superstars on a global scale. The move aligns Joeboy with the likes of Olamide, Don Jazzy, and former label boss Mr. Eazi, as they collectively pave the way for emerging artists.
He shared the exciting news on his Instagram page, captioning it with, “Dawn of a new era,” symbolizing the beginning of a promising musical journey with Young Legend and Warner Music.
The Question That May Bother You is, WHY WOULD JOEBOY LEAVE EMPAWA?
Well, Joeboy’s decision to depart from Empawa and launch his self-owned label, Young Legend, is a strategic and transformative move in his musical journey. We put together a some plausible reasons behind this significant transition:
- Artistic Independence: Establishing Young Legend allows Joeboy to exercise greater control and creative freedom over his music and overall artistic direction. This move enables him to shape his sound and image in a way that aligns more closely with his vision.
- Entrepreneurial Ambitions: By creating his own label, he steps into the role of CEO, showcasing his entrepreneurial spirit. This move provides him with the opportunity to not only navigate his own career but also contribute to the development of emerging talents within the industry.
- Global Partnership with Warner Music: The dual deal with Warner Music signifies a major global alliance for Joeboy. Joining the ranks of a renowned international label opens doors to a broader audience, increased exposure, and collaborations with a diverse array of artists. It positions Joeboy as a key player on the global music stage.
- End of Five-Year Run with Empawa: Having spent five successful years with Empawa, Joeboy’s decision to part ways may reflect a desire for new challenges and growth opportunities. It’s a natural progression in his career, allowing him to explore fresh avenues for personal and professional development.
- Accumulated Experience and Achievements: Joeboy’s tenure with Empawa has been marked by significant achievements, including the release of multiple successful EPs and albums, as well as chart-topping singles that collectively garnered billions of streams. This wealth of experience likely contributes to his confidence in taking on a more prominent role in the industry.
- Mentorship and Inspiration: Following in the footsteps of mentors and industry leaders like Mr. Eazi, Joeboy aims to contribute to the industry’s growth by creating a platform for emerging talents. This move aligns with his admiration for those who have successfully nurtured artists into superstars.
Do you feel any different from these? Share with us what you think the reasons are.