Discovering Nigerian streetwear labels setting global trends.
From Lagos skate culture to influencer-led fashion houses, these 10 brands are pushing African streetwear to the forefront of global style.
Over the past decade, Nigeria has become a cultural powerhouse—not just through music, film, and art, but increasingly through fashion. At the heart of this movement is streetwear, a bold, expressive, and community-driven genre of fashion that merges youth culture, heritage, activism, and identity.
From the bustling streets of Lagos to global runways, Nigerian streetwear brands are not only making waves but also telling stories. These labels are redefining what it means to be African, stylish, and global. Whether inspired by skate culture, Afrobeats, or traditional prints, they reflect the fearless spirit of a new generation.
In this feature, we spotlight 10 Nigerian streetwear brands that are shaping the present and future of African urban fashion.
1. Ashluxe
Founded in 2018 by Yinka Ashogbon, Ashluxe has quickly become one of Nigeria’s most iconic fashion exports. Known for its high-end streetwear pieces and clean aesthetics, the brand blends global luxury with subtle nods to African identity.
Worn by stars like Davido and Zlatan, and praised by Business of Fashion and Forbes Africa, Ashluxe is a pioneer of what many now call Afro-Luxury. This is elevated streetwear grounded in cultural storytelling.
2. ZTTW (Zanku To The World)
Launched by Afrobeats superstar Zlatan Ibile, ZTTW began as concert merchandise but quickly evolved into a full-fledged streetwear brand rooted in Lagos street culture. The name itself, Zanku To The World pays homage to the viral dance movement that swept Nigeria and beyond, capturing the raw energy of youth expression. ZTTW’s collections feature bold graphics, oversized tees, varsity jackets, and catchy slogans pulled straight from the streets and the studio.
With its deep connection to music, dance, and slang, ZTTW serves as a fashion extension of the Zanku lifestyle. It resonates with fans of Afrobeats, street culture, and unapologetic self-expression.
3. High Fashion by JOL
Founded by fashion creative Jolaoluwa “JOL” Ayeye, High Fashion by JOL is a Lagos-based streetwear brand that lives at the intersection of art, minimalism, and abstract expression. The brand rejects conventional design rules, instead embracing cryptic symbols, distorted silhouettes, and neutral palettes to create garments that feel experimental yet deeply rooted in African youth identity.
What sets High Fashion by JOL apart is its commitment to visual storytelling without shouting. Every collection is intentionally stripped of logos and trends, inviting the wearer to define the piece for themselves. Worn by emerging creatives and alternative style leaders across Nigeria, the brand caters to a new generation of fashion thinkers who crave meaning over mass appeal. It is streetwear for those who want to stand out without needing to be seen.
4. Wafflesncream (WAF.)
Since 2010, WAF. has been more than a brand. It has become a movement. Founded by Jomi Marcus-Bello, it is Nigeria’s first skate and streetwear label, cultivating a tight-knit creative community in Lagos.
With collaborations with Vans and Red Bull and features in Vogue, WAF. celebrates African youth culture, rebellion, and authenticity. Its gritty yet vintage aesthetic is shaped by the streets, and its roots run deep in Lagos’ underground skateboarding scene.
5. ISB Originals
Founded in 2020 by content creator Clement “Isoko Boy” Ologun, ISB Originals bridges the gap between digital influence and tangible fashion. The brand’s aesthetic is clean, minimalist, and purposeful—characterized by staple pieces like logo-free tees, structured hoodies, and mid-tone neutrals accented with bold leopard-print collars or heritage-inspired embroidery. Each release is built to align with the brand’s ethos of ‘African minimalism’, making even the simplest piece speak volumes.
What makes ISB Originals stand out is its strategic use of viral moments to fuel growth while maintaining authenticity. With a flagship store now open in Lekki and a carefully nurtured Instagram presence, the label leverages Clement’s social capital to amplify each collection launch. The result is fashion that feels curated yet effortlessly cool—clothing that resonates with Nigeria’s socially engaged youth and positions ISB Originals as a leader in influencer-driven streetwear.
6. Go Crazy
Launched amidst a rising wave of national pride, Go Crazy channels Nigerian patriotism into bold, wearable style. The brand’s aesthetic often centers on green and white palettes, sporty silhouettes, and jersey-inspired accents—all nodding to the Super Eagles and the spirit of national unity. Whether it’s casual tees featuring crest motifs or tracksuits echoing athletic heritage, Go Crazy transforms patriotism into a modern fashion statement.
At its core, Go Crazy fuses sport, street, and civic pride into a cohesive visual identity everyone can wear. The brand’s collaborations with the Super Eagles have garnered attention from young fans eager to display allegiance through fashion, not just flags. It’s urban wear with a purpose—empowering a new generation to wear their pride on their sleeves, literally, while celebrating Nigeria’s identity through contemporary design.
7. Vivendii
Founded in 2011 by Jimmy Ayeni, Ola Badiru, and Anthony Oye, Vivendii began as a Tumblr collective capturing the energy of Nigerian youth culture. Inspired by the Latin phrase modus vivendii, meaning “our way of living,” their retro-futurist designs evoke Y2K nostalgia fused with Lagos vibrancy and London edge. Their bold use of WordArt-style graphics, playful slogans like “Fight For Survival” and “These Are My Church Clothes,” along with tie‑dye and gradient prints, established the brand as a loud yet thoughtful voice in streetwear .
What sets Vivendii apart is its multi‑disciplinary creative ethos. Beyond fashion, they host DJ sets under the banner Vivendii Sound, collaborate with global brands like JBL, Virgil van Dijk, and Roberto Cavalli, and remain active in the Alté music and art scenes . The team continues to use clothing as a platform for youth expression, merging culture, technology, and nostalgia into wearable declarations that speak to a generation carving new cultural narratives.
8. Still Broke
Founded in 2018 by Uyi Michael Agho, Still Broke is a Nigerian streetwear brand that wears its struggle proudly. Originally launched as a designer underwear line, the brand has grown into a movement that captures the relentless hustle of everyday life. Its name reflects the reality many young Nigerians face and the mindset they embrace. Pushing forward, creating, and staying driven.
Stillbroke’s collections feature bold slogans, gritty visuals, and rugged fits that speak directly to a generation shaped by survival and ambition. Tracksuits, tees, and hoodies often carry motivational quotes that turn the wearer into a walking affirmation. The brand’s raw aesthetic and message-first approach make it a favorite among youth who value fashion that reflects real life, not just trends. Stillbroke is not about where you are but about where you’re headed.
9. Ola Jazz
Founded by Lagos-based creative Olaoluwa Jazz, Ola Jazz is a streetwear label built on the idea that fashion should reflect the wearer’s personal journey. With collections like “Odyssey” and “YSYL” (Your Story, Your Life), the brand combines raw urban aesthetics with emotional storytelling. Known for its graphic tees, wide-leg trousers, scarves, and accessories, Ola Jazz brings together cultural symbolism, sharp design, and introspective messaging.
What sets Ola Jazz apart is its ability to turn individual experiences into universal statements. Each piece is crafted to evoke a sense of purpose, identity, and pride, making the brand a favorite among young Nigerians who see fashion as both style and self-expression. With its rising presence across Lagos and a growing online following, Ola Jazz continues to position itself as a storyteller’s streetwear—one where the clothes say as much as the person wearing them.
10. OOTSGC
Inspired by the Nigerian street mantra “Our Own Time Self Go Come,” OOTSGC was founded by entrepreneur Okosun PeterMarie E. Rooted in the words of his grandmother, “Don’t worry. Your time will come” the brand reflects the resilience, ambition, and unshakable spirit of Nigerian youth.
Each collection tells a story of patience and perseverance, whether you’re grinding in the hustle or waiting for your breakthrough. With bold graphic tees, layered outerwear, and expressive accessories, OOTSGC turns everyday struggle into streetwear style.
What sets OOTSGC apart is its ability to merge fashion with meaning. From varsity jackets that serve as motivational armor to hoodies printed with uplifting slogans, the brand transforms clothes into personal affirmations.
From luxury minimalism to skate culture, influencer-led collections to patriotic apparel, Nigerian streetwear is defining a new global fashion language. These 10 brands are not just clothing creators. They are cultural architects. They are proving that Africa is not just part of the fashion conversation. It is leading it.
The next time you think about urban fashion, think Lagos, think youth, think innovation. Nigerian streetwear is the now and the next.
