In the latest issue of GQ South Africa, the evocative musician Aṣa (@asaofficial) takes center stage, sharing her journey through the diverse world of music.
Known for her multi-genre artistry that transcends cultural boundaries, Aṣa opens up about the inspirations behind her positive spirit and her commitment to making a difference through her music.
Born Bukola Elemide, Asa’s multicultural heritage, Nigerian and French, profoundly influences her wide-ranging repertoire. Her stage name, meaning “Hawk” in Yoruba, encapsulates her persona as an eccentric maverick, always exploring uncharted territories with an insatiable curiosity.
As the cover star of the Music and Creativity issue, a collaboration with Platoon (@weareplatoon), Aṣa reveals both excitement and nerves, confessing that she finds it challenging to read about herself or listen to her albums.
From an early age, music was a constant presence in Aṣa’s life. Influenced by her father’s diverse vinyl collection and her involvement in the church choir, she was drawn to artists like Fela Kuti, Bob Marley, and Nina Simone, who used music to convey powerful messages.
Since her debut album in 2007, which won the Prix Constantin, she has continued to captivate audiences with albums like Beautiful Imperfection, Bed of Stone, Lucid, and V. Singing primarily in English, she also incorporates Yoruba, adding a personal touch that resonates globally.
In her GQ interview, Aṣa discusses her creative process, emphasizing the solitary nature of songwriting, occasionally collaborating, and starting with chords before developing melodies and lyrics. Her introspective lyrics explore themes of love, identity, and societal issues, solidifying her reputation as a captivating storyteller.
Asa’s unique blend of Nigerian authenticity and global appeal makes her music accessible to everyone, demonstrating her ability to think globally while acting locally.
